We created a brand new identity for a decade old Travel agency in Mauritius who are debuting in online space with their new venture Xpressbooking.com. The new identity takes a fresh take on their core principals.

Client: Xpressbooking.com
Services: Baseline Research, Brand Strategy, User Interviews, Identity Design

The Challenge

Southgate Travel Tours in Mauritius wanted a fresh identity for their online venture Xpressbooking.com.They have been operating as a brick and mortar business for more almost a decade making travellers enjoy and have the best experience of Mauritius. In a vision to be aligned with modern trends in travel and technological development they decided to move from a brick and mortar business to a full fledge online travel agency – Xpressbooking.com. Based on first round of interview, we were able to assess that even though they were changing the way they operate the business, they wanted to ensure that their users feel the same connection with them. Through the new branding they wanted to establish trust, fun and the feeling of ease with their customers.


Our Approach

We collaborated with our partners at ModigiBiz Mauritius, to create a new logo and logotype that communicates to their audience embodying the company’s key message. The new brand conveys the attributes of Fun, ease, smooth journey, ease of travelling and approachability.


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