UX Design for GoodieGood

We helped Inomi Ltd to create an extremely personalized gifting experience – GoodieGood.

Client: GoodieGood
Services: Baseline Research, User Interviews, User Experience Design, App Development

The Challenge

GoodieGood is an online print shop that helps users create customized gifts. GoodieGood approached us to design their user experience. They wanted a platform that can be used both by individuals and corporates for gifting. GoodieGood was born out of a lack of personalized gifting options, and GoodieGood wanted just that- Personalized gifting experience, from the point of purchase to the time of delivery and even later.

Approach

We talked to clients and potential users to understand, what are their expectations from an online gifting experience. The result was a platform that is extremely easy to use, and is a strong storytelling medium for GoodieGood to connect with their audience. The overall vibe is extremley positive and creates an instant emotional connection.