UconnectifyElpisDesign helped an Edtech Startup to create an identity that reflects collaboration, friendliness, and inclusiveness.Client: UConnectifyServices: User Interviews, User Journey Mapping, Brand Strategy, Identity Design ChallengeUconnectify approached ElpisDesign to create a fresh identity for its mobile based platform. Uconnectify is a US based Ed-tech company focussed at catering aspiring foreign students. It provides a platform where the current students can mentor the aspiring students and the student can get guidance about the obvious and not so obvious part of the admission process. Uconnectify wanted an identity that reflects collaboration, friendliness, and inclusiveness.Our ApproachThe brainstorming session followed with some interviews with the target users made it clear that the visual identity needed to look global, modern, friendly and inclusive. The main idea behind the app was to help students overcome geographical and language barriers while seeking answers. We visualized this in the form a logo that looks like a bird and a question mark indicating the ease with which a bird is able to fly across boundaries.