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A beautiful customer experience is created when users are at the core of the product and services from the beginning. User Research and the work of Innovation Lab forms the core of designing Customer Experience at ElpisDesign
We map the entire customer journey and the touch points using research tools like user personas, stories, journey maps, empathy mapping and existing data. This empowers the organizations to empathize and work better for their users as per their needs and expectations.
The user research is translated into actionable digital and offline experiences, that add values to user’s life.
ElpisDesign created a seamless digital experience for a 40-year-old accountancy firm which is debuting with its online offering AxeurTax. The company wished to create an end to end experience for its customers where the customers just need to fill a simple form, and rest is taken care by the agents. The user onboarding needed to be easy and prompt.
ElpisDesign helped a decade old brick and mortar travel agency to design their global online platform Xpressbooking.com. The UX was based on intensive workshops with the clients as well as user research and Usability sessions done remotely as well as in India.
ElpisDesign worked with Edulever to design the future of the vocational training in rural areas. Keeping in mind the increasing penetration of mobile phones in rural areas, Edulever plans to make the content accessible to trainers and students through smartphones. We mapped the user journeys and touch points and designed a prototype of a mobile app for trainers.